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Why You Must Make Mobile SEO A Priority

January 29, 2015
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With 2015 already well under way, its no surprise that search engine optimization is a top marketing practice used by both professionals and small business owners. In a study by the National Retail Federation, search marketing -- including SEO -- was the most effective source for obtaining new customers in 2014. According to researchers, SEO...  read more


The Key to Succeed in Local SEO

January 23, 2015
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A recent study has found that a majority of physicians and practice managers do not know how to successfully advertise and maintain the online presence of their practice. The most common mistake amongst them was that they tended to focus all of their marketing efforts on a single tactic. It is very easy for practice...  read more


Is Social Media Part of Your Marketing Plan in 2015?

January 21, 2015
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Salesforce recently released their annual State of Marketing report, in which they surveyed over 5,000 marketers with the goal of understanding their marketing priorities in 2015. What they discovered is that 70% of marketers plan on increasing their social media advertising and marketing spending this year, making social media the top area for marketing spending...  read more


Why You Should Convert to a Facebook Business Page

January 15, 2015
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Converting your personal Facebook profile to a professional business page requires a few easy steps, but it's entirely necessary. When it comes to physicians and their medical practices, their online presence should be kept professional. If you have a successful personal profile, it's recommended to convert the page rather than starting new. Converting the page...  read more


The Key to Success on Twitter: Please, Retweet

January 13, 2015
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Twitter is arguably the most used and effective social media marketing platform available. However, if you're not using it correctly, you're not reaping all of the benefits Twitter can provide to your medical practice. One of the most important features of Twitter is the "retweet." A retweet is when one of your followers, or someone...  read more


SEO Trends for Small Businesses in 2015

January 8, 2015
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Search engine optimization (SEO) practices are constantly changing. It's success is built on understanding the algorithm set forth by major search engines such as Google, and developing a reactionary plan. To follow are some of the tactics we expect to see in SEO implementation for 2015. Content Marketing Write content for your site with a...  read more


How to Write so Web Users Read

January 6, 2015
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Writing digital content for your medical practice website is not like writing for a scholarly medial journal. In fact, it's quite the opposite. Digital content, whether it be for your medical practice blog, or for patient information has to be presented in a different style. Digital content has to be short, simple, concise, to the...  read more


New Year's Resolutions: Website Design

December 31, 2014
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In conclusion of our New Year's Resolution series, we wanted to highlight the importance of a good website design. If your medical practice website needs updating, or needs creating all together, that's a perfect New Year's Resolution to make for your practice. To follow are a few key notes on why website design is so...  read more


5 Medical Marketing New Year's Resolutions

December 29, 2014
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As 2014 comes to an end, it's important to make a plan for the coming year to better market your medical practice. To follow are five medical marketing New Year's Resolutions that can help you gain new patients and expand your medical practice. 5 Medical Marketing New Year's Resolutions That Will Increase Your Bottom Line...  read more


Year in Review: Top Social Media Blogs of 2014

December 26, 2014
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There were a number of changes in the world of social media this year, from major brands getting hacked to Instagram introducing ads and more. As 2014 comes to a close, we’re looking back at some of these events by exploring our most popular social media blogs of the year. For a busy medical practice,...  read more


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