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Tips for Handling Negative Online Reviews

February 26, 2015
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While it’s more important than ever to have an online presence in 2015, it can be difficult to navigate the world of online reviews. Patients have a number of different platforms where they can voice their opinions about your practice, like Yelp, Facebook, Healthgrades and more. While this can often be a good thing, one...  read more


4 Ways To Attract A Web Audience

February 24, 2015
Upload: February 16, 2015

With billions of websites available today, it can be difficult to get yours noticed unless you know what your audience is searching for online. When you know this, you'll be able to design a website that provides the information, support, and guidance they need. The following are just four of the things you should do...  read more


Keeping Up With Facebook's Recent Changes

February 20, 2015
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The world of Facebook is ever evolving, and this year is no exception. Beginning in 2015, Facebook is rolling out a new policy with regard to how businesses promote on their platform. Here is what you need to know about these changes and how they can affect your medical practice. Changes to Facebook in 2015...  read more


Tips for Creating Relevant Facebook Ads

February 19, 2015
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Facebook has recently begun rolling out a new feature to help you make the most out of your Facebook ads. Starting this week, they began showing a “relevance score” to marketers, a calculation based on both the positive and negative feedback they believe an ad will receive from its targeted audience. These scores range from...  read more


SEO: A Long Term Process, Not a Quick Fix

February 17, 2015
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Search engine optimization (SEO) is often mistaken as a quick fix method. Most business owners do not understand how SEO works, they just want their website to show up in the number one spot on Google, and they want it to happen overnight. SEO is a long-term approach that requires a solid starting foundation with...  read more


A Beginner's Guide To Medical Blogging

February 11, 2015
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Blogging can be intimidating to beginners, but it doesn't have to be. With a bit of practice and experimentation, many physicians find blog writing to be a refreshing creative outlet as well as a valuable tool to help connect with new and existing patients. Here is a guide to getting started: Tips For New Bloggers...  read more


An Introduction To Google Analytics

February 6, 2015
Upload: February 5, 2015

For many, installing and even managing a Google Analytics account can seem like a daunting task. It is easy to get lost in all the charts, data and terminology, especially if you have no idea what it is you need to be looking at. Here are some important words to know to help you better...  read more


Common Social Media Mistakes and How to Avoid Them

February 3, 2015
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The world of social media can sometimes be difficult to navigate, whether you’re a seasoned pro or someone who has just signed up for their first Facebook account. It can be especially tough to manage social media pages for your business, where any mistakes may have an impact on your reputation. To help you make...  read more


Why You Must Make Mobile SEO A Priority

January 29, 2015
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With 2015 already well under way, its no surprise that search engine optimization is a top marketing practice used by both professionals and small business owners. In a study by the National Retail Federation, search marketing -- including SEO -- was the most effective source for obtaining new customers in 2014. According to researchers, SEO...  read more


The Key to Succeed in Local SEO

January 23, 2015
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A recent study has found that a majority of physicians and practice managers do not know how to successfully advertise and maintain the online presence of their practice. The most common mistake amongst them was that they tended to focus all of their marketing efforts on a single tactic. It is very easy for practice...  read more


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