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Google Update Sends Local Search Results Flying

August 1, 2014

Over the past few years, Google has rolled out many updates to their ranking algorithm, dramatically altering the way websites appear in search results. While the previous algorithmic updates primarily focused on backlinks and site content, this latest one focuses on local search results, which is especially crucial in today’s smartphone era. Although Google did...  read more


How Blogs Can Leverage Your Medical Practice

August 1, 2014

If you are a doctor with an active website or social media presence, you're already one step ahead in marketing your practice for the digital-savvy patient! Today's patients not only use the internet to gather information, but they also expect their doctors and dentists to deliver a certain level of communication and interaction through their...  read more


Social Media Myths and Misconceptions

July 31, 2014

Social media is an important marketing tool for the success of your business. However, there are so many myths and misconceptions when it comes to how to use social media effectively. To follow are the most common misconceptions regarding social media, and the facts behind them! Many practices think social media is unnecessary because a...  read more


Importance of Patient Education

July 30, 2014

Patient education is a valuable tool for doctors looking to improve their search engine ranking. Patient education pages and videos on a practice's website can also help validate personal referrals to your practice from colleagues and existing patients. Patient education pages and videos can reinforce things patients learned during a consultation or answer questions they...  read more


Is There a "Right" Time to Post on Social Media?

July 29, 2014

Social media feeds are constantly updating with new posts, seemingly every second of the day. But is it possible that posting at a precise hour, on a specific day could impact the effectiveness of the post? An article on the Huffington Post Tech page says there's a science to social media posts.  Although many studies...  read more


Top Social Media Mistakes to Avoid

July 28, 2014

The development and use of social media has changed the way people receive messages. Effective use of social media requires responsibility. Many medical professionals are unsure of how to use social media in responsible and effective ways. There are certain things as a doctor that you must respect in order to keep your patients happy....  read more


Exploring Lesser-Known Social Media Sites

July 25, 2014

Social media is ever-changing. Aside from Facebook and Twitter, recently, other social media sites have been gaining popularity. Opening accounts on lesser-known social media sites can help a business improve profits because it is nearly impossible to predict what site will become the next trend in social media. The more popular networks like Facebook, Google...  read more


Tips for Effective Blogging for Medical Practices

July 24, 2014

The purpose of blogging for medical practices is to boost search engine results while providing important information to your target audience (which is new and existing patients). Blogging isn't just a stream of thoughts or announcements, blogs can be as detailed and technical as you desire, but it is important to write in language that...  read more


The Importance of Facebook Ads

July 23, 2014

Facebook is one of the most popular social networks on the internet.  It is estimated that one out of three people (approximately 128 million) use Facebook daily in the United States. With such high traffic volume, Facebook is a valuable tool for advertisers. For every advertisement placed on a Facebook user's profile, it is possible...  read more


The New Streamlined Facebook Design for Businesses

July 22, 2014

Recently, Facebook has changed its perspective for businesses. Facebook understands the great deal of success it can bring to businesses with its new streamlined design. The new design makes it easier for existing and future patients to find the important information they need when looking for a practice. Here are some of the new changes...  read more


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