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Social Media Terms You Need to Know

October 17, 2014
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Social media is a huge part of our daily lives now that isn't going away anytime soon. Even small businesses or medical practices can benefit from having an effective social media presence. However, in order to create an effective social media presence, you need to first understand some basic social media terms. Here are the...  read more


Twitter Jargon for Beginners

October 15, 2014
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For some, it seems that social media platforms should come with a user's manual. One of the most popular and effective social media platforms, Twitter, can also be one of the most intimidating for someone just starting out with social media marketing (SEM). Once you know how to use it effectively to market your medical...  read more


Top Rules of Hashtag Use

October 13, 2014

A hashtag is a word or phrase prefixed with the # symbol, which automatically makes that word or phrase into a searchable link. Hashtags are used on social media channels to connect individuals to a niche group interested in a particular subject. Doctors, for example, can take part in a healthcare-focused social media conversation by...  read more


Top 5 Components of Content Marketing

October 10, 2014
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Effective content marketing is the best, and most organic way to increase your medical practice website's search engine optimization (SEO) value. The first step to effective content marketing is to develop a strategy. To follow are the top 5 components every medical practice should integrate into their content marketing efforts. Establish and define goals for...  read more


The Marketing Value of Hashtags

October 8, 2014

If you are a frequent social media user, you've probably already heard about something called a "hashtag." Represented by the # symbol, a hashtag is placed in front of a key word or phrase. That key word or phrase is then grouped into content, and turned into a searchable link. Simply put, placing the hashtag...  read more


Tips for Managing Your Practice's Social Media Presence

October 6, 2014

For someone new to the world of social media, getting started can be an intimidating and overwhelming task. Trying to manage a busy medical practice and a social media presence at the same time can be even more taxing. If you’ve been tasked with managing your practice’s social media presence, follow these tips to help...  read more


Elements of a Good Website

October 3, 2014

What makes one website better than the next? How do you know if your website measures up to the competition? On the ever-changing face of the Internet, it's difficult to know if your website design has what it takes. To follow are some guidelines outlining key elements in good website design. Appearance Stick with a...  read more


How Facebook Ads Benefit Your Practice

October 1, 2014

With millions of daily users, Facebook stands as the most popular social networking site worldwide. Regardless of individual demographic or type of business, both are using the popular platform to connect. Due to the massive audience Facebook provides, Facebook ads have become an extremely popular method of advertising since medical practitioners can create social media campaigns...  read more


10 Marketing Tips for Your Medical Practice

September 29, 2014

Successful online marketing doesn't happen over night. In fact, it's difficult to know when you've crossed the finish line if you haven't set a goal. Today, businesses are expected to do more  than run an advertisement in the local paper to market their business. Running an ad in the local paper may be the least...  read more


Why Your Practice Needs Blog Writing

September 26, 2014

Since the late 1990s, blogs (originally known as "weblogs") have seen a significant growth in popularity. Today, the practice of blogging is widely in use, from microblogging websites such as Twitter, to blogs created solely for either personal and professional purposes. Doctors and medical practices of all sizes may also benefit from having a professional...  read more


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