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MedNews Blog

Content is King, but Bad Content is a Jester

February 15, 2017
content marketing

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content...  read more


If You’re Emailing Your Patients, the Question is When

January 15, 2017
email marketing

Many of our MedNet | Advice Media clients use email marketing to their current and potential patients. While any communication with your patients is valuable, there are some things to consider when creating and sending your next email. First some facts about email marketing There are more statistics on email marketing than time to go...  read more


Using Facebook to Build Patient Loyalty

December 15, 2016
facebook

“You need to build your brand.” “Creating brand loyalty is paramount.” As a practice, you may not think of yourself as a brand, per se. And all the constant yammering from “experts” about brand building can be overwrought. But the truth is your practice is a brand of sorts. You may be the brand that...  read more


Beacons and Place Tips Can Be Great Tools

November 15, 2016
facebook beacon

When a customer is in your practice waiting for their appointment or otherwise with a few minutes to kill, wouldn’t it be great to be able to welcome them, tell them about a special or new procedure, and maybe even show them pictures or reviews from their friends about your practice? And what if you...  read more


Is Your Practice a Social Media Customer Service Failure?

October 15, 2016
social media

What do you do when a patient posts something on your practice’s Facebook page? More importantly, what does your practice do when a patient posts something negative on your Facebook page, or on any other social media platform? If you’re like 92.5 percent of U.S. companies, your responses merit a failing grade. Those numbers come...  read more


The Good, the Bad, and the Ugly — Handling Online Reviews

September 15, 2016
online reviews

Remember when the job of “reviewer” was something you had to be paid to do? Take someone like Gene Shalit, who reviewed movies for the Today Show. Or the restaurant guy or gal in every big city newspaper whose job it was to go from restaurant to restaurant and review them…in the paper. Radio stations...  read more


Ways to Make Sure Your Instagram Engagement is Strong

August 15, 2016
instagram

  While we don’t manage the Instagram accounts for our MedNet clients, we know that many of you have an account for your practice. You may have heard news earlier this summer that Instagram engagement was down as much as one third from 2014 to 2015. While that can be bad news for many Instagram...  read more


Why A Cheap Website Hosting Provider May Be Costly in the End

July 15, 2016
web hosting

It’s always tempting to make price the ultimate consideration. After all, as Ben Franklin said, “A penny saved is a penny earned.” But when it comes to web hosting, making your decision based on the price alone could actually be very costly for your practice. Here are a few reasons why. Don’t get stuck in...  read more


More Changes for Google Local Ads

June 15, 2016
Google Ads

Google is always changing its search and related advertising functions. Most of the time users don’t even notice the changes. For instance, most of you probably didn’t notice when Google lessened the prominence of organic search results and started throwing paid search results above them. And you probably didn’t notice that instead of seven results...  read more


The Need to Do Social Media Right, or Leave It Alone

May 15, 2016
social media

As a practice/small business owner you’ve heard it — you have to be on Facebook and possibly other social media platforms. We’ve told you that. After all, your patients will engage with your practice in ways they never would when in your office. If they had a bad experience, they are much more likely to...  read more


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