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Using Pictures on your Website - The Do's and Don'ts

June 19, 2015
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The most common and effective ways to enhance the appeal of a website is to add images to your pages. That said, care should be taken to mind the law as well as the audience you are targeting. Just as using the right pictures can enhance the appeal of your website, using the wrong one...  read more


What Should Healthcare Professionals Look for in a CMS

June 16, 2015
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A content management system is one of the most important things you will be investing in when you start your own website. As a healthcare professional, you should be extra careful about the type of content you publish on the website, for the quality of content published on your website has a direct affect on...  read more


Why You Need a Mobile-Friendly Website

June 11, 2015
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In case you are unsure if you should make your website a more mobile friendly one, there is a new unstoppable impetus on the horizon: Google itself. The search behemoth has now included a website's mobile friendliness in its rank generating algorithms. This means your website will be pushed lower into the search results if...  read more


How to Keep Your Medical Website Safe and Secure

June 10, 2015
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Websites are now considered to be strategic tools by many companies. It is natural that a website can come under attack not only from the rogue hacker, but also from your competitors. In fact, some companies go the extra mile to cripple their competitor websites either by obstructing them, taking them down or even completely...  read more


Importance of an Engaging Website for Your Practice

June 4, 2015
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There are several advantages to having a web presence for your medical practice. Today, when somebody hears about a physician, their first instinct is to log in to Google and carry out a search on them, whether it is going through reviews or their credentials. Nearly 75 percent of patients reportedly check the details of...  read more


How a Mobile Website Can Help You Get Noticed Online

June 3, 2015
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Recent research reveals that over 120 million individuals in the U.S. alone utilize their mobile devices to access the Internet regularly. The number is growing exponentially each day. Irrespective of the type of business or industry, whether selling products or offering services, you need to have a mobile version of your website to connect with...  read more


Four Popular Social Media Practices to Avoid

May 28, 2015
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Social media channels provide doctors excellent marketing platforms , but there are some aspects that can be difficult to handle. You are being observed constantly and each one of your social media activities can affect your practice's reputation, and therefore, growth. As a result, it is important to know and follow the dos and don'ts...  read more


Three Essential Medical Marketing Strategies

May 25, 2015
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Marketing is essential for every business, even your medical practice. Your marketing approach has the ability to make your practice a success. But if not properly devised and implemented, it can also see you lagging behind your competitors. How you market your practice is up to you, but there are certain indispensable strategies that you...  read more


Three Social Media Tips for Doctors

May 21, 2015
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Over the last few years, marketing has changed drastically, thanks to social media. For all businesses, including medical practices, a social media presence is vital. Not only does it help you reach out to your patients directly and give them information about your services, but it also helps your practice to gain more visibility and...  read more


Why A Strong Online Reputation Has Become Important for Doctors

May 18, 2015
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It is vital for a business to have a good reputation. Customers prefer transactions with a business having a good reputation, even with differences in pricing for the same services offered by the business' competitors. However today, reputation is almost synonymous with a company‚Äôs online reputation. Whenever someone requires a service, they go online, and...  read more


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