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Simple Tips For A Successful Blog Post

March 25, 2015
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Like many words and terminology associated with technology, the word "blogging" has taken on an entirely new definition and purpose in the last five years. What was once simply a self-indulgent hobby for many, is now a necessary marketing tool that few business owners can ignore. The blog is an essential part of any company's...  read more


The Importance of Blogs for Your Medical Site

March 23, 2015
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In the ever-changing landscape of online marketing, business owners cannot underestimate the importance of understanding online marketing terminology and how different aspects of online marketing can affect their particular marketing efforts. The term "blog" or "blogging" is by far one of the most misunderstood terms in the cloud and this misunderstanding can have a negative...  read more


Why Blogs Generate More Leads

March 19, 2015
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Are you tapping into all the online marketing options for your medical practice website? Online marketing is a multi-faceted industry offering countless ways to brand your name and your practice. Blogging is one of the best ways to reach new clients and one of the easiest ways to market yourself online. If you are already...  read more


Have a Mobile Website or Lose Rankings, Says Google

March 17, 2015
Upload: March 12, 2015

Have you ever abandoned a website on your phone because it’s just not mobile-friendly? Google is about to do the same thing. Recently, via the Webmaster Central blog, Google announced its intentions regarding mobile-friendly adoption, and its impact on organic search results. "Starting April 21, we will be expanding our use of mobile-friendliness as a...  read more


Tips for Handling Negative Online Reviews

February 26, 2015
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While it’s more important than ever to have an online presence in 2015, it can be difficult to navigate the world of online reviews. Patients have a number of different platforms where they can voice their opinions about your practice, like Yelp, Facebook, Healthgrades and more. While this can often be a good thing, one...  read more


4 Ways To Attract A Web Audience

February 24, 2015
Upload: February 16, 2015

With billions of websites available today, it can be difficult to get yours noticed unless you know what your audience is searching for online. When you know this, you'll be able to design a website that provides the information, support, and guidance they need. The following are just four of the things you should do...  read more


Keeping Up With Facebook's Recent Changes

February 20, 2015
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The world of Facebook is ever evolving, and this year is no exception. Beginning in 2015, Facebook is rolling out a new policy with regard to how businesses promote on their platform. Here is what you need to know about these changes and how they can affect your medical practice. Changes to Facebook in 2015...  read more


Tips for Creating Relevant Facebook Ads

February 19, 2015
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Facebook has recently begun rolling out a new feature to help you make the most out of your Facebook ads. Starting this week, they began showing a “relevance score” to marketers, a calculation based on both the positive and negative feedback they believe an ad will receive from its targeted audience. These scores range from...  read more


SEO: A Long Term Process, Not a Quick Fix

February 17, 2015
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Search engine optimization (SEO) is often mistaken as a quick fix method. Most business owners do not understand how SEO works, they just want their website to show up in the number one spot on Google, and they want it to happen overnight. SEO is a long-term approach that requires a solid starting foundation with...  read more


A Beginner's Guide To Medical Blogging

February 11, 2015
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Blogging can be intimidating to beginners, but it doesn't have to be. With a bit of practice and experimentation, many physicians find blog writing to be a refreshing creative outlet as well as a valuable tool to help connect with new and existing patients. Here is a guide to getting started: Tips For New Bloggers...  read more


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