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The New Streamlined Facebook Design for Businesses

July 22, 2014

Recently, Facebook has changed its perspective for businesses. Facebook understands the great deal of success it can bring to businesses with its new streamlined design. The new design makes it easier for existing and future patients to find the important information they need when looking for a practice. Here are some of the new changes...  read more

Duplicate Content: How It Impacts Your SEO

July 21, 2014

Creating medical web content that is fresh, engaging and informative for potential patients can be extremely difficult, especially if you are not used to writing. Because of this difficulty, many doctors end up placing content on multiple pages that is more or less identical- a practice known as "duplicate content."  While this may not seem...  read more

Engaging Existing Patients Through Social Media

July 14, 2014

The success of any medical practice depends on its ability to bring in new patients and generate new business. However, it's important not to forget to engage with your existing patients. After all, satisfied patients are the ones who can help boost the reputation of your practice by sharing their experience with family or friends,...  read more

6 Topics for Content Marketing Through Physician Blogs

July 11, 2014

Blogs are a great addition to any medical practice's website. Blogs allow current and prospective patients to have a better look inside your practice. Blogs are an accessible way for patients to get educated on your practice, but they are also a great way to market your practice without selling patients something. Content marketing is...  read more

How Does Link Building Help Your SEO?

July 10, 2014

Link building is one of the most important, and challenging, skills of search engine optimization (SEO). When done effectively, link building serves many benefits for your practice's search engine optimization. But what exactly is "link building" and what does  it mean for your web presence? Link building is a relatively new process, which refers to...  read more

Why Your Healthcare Practice Should Set Up a Facebook Page

July 3, 2014

As Facebook is one of the most popular websites in use today, you may be wondering if your medical practice would benefit from a presence on this website. To learn about just how important Facebook is, take a look at some of the top reasons why your practice should be using this social media giant....  read more

HIPAA's Social Media Compliance and Your Practice

June 26, 2014

Users posting under a practice’s official social media account have to follow several privacy precautions, and medical professionals have to be especially careful of what they share on social media. For physicians, maneuvering the social media waters can be tricky. To help clarify what can — and cannot — be shared online, the Health Insurance...  read more

The Importance of Timing in Social Media

June 25, 2014

The “when” of social media plays just as important a role as the “what” and “how”. If you’re actively posting on social media but aren’t getting as many shares and mentions as you’d like, take a look at the tips below. Clément Delangue wrote about the 4 Tips for Getting More Company Mentions on Social...  read more

Social Media Gives Cosmetic Surgery Industry a Lift

June 24, 2014

Sure, Facebook is a great marketing platform to reach new patients, but how else has social media and modern technology contributed to the booming cosmetic surgery industry? Studies suggest the spike in cosmetic surgery has to do with the way consumers see themselves on social media sites, videochat services and smartphones. Experts say the angles...  read more

Shareable Pinterest Board: Tips for Treating Summer Ailments

June 23, 2014

Does your practice have a Pinterest account? If it does, then you already know that it's a great way to drive traffic to your site while also interacting with other users on a unique social media platform. Pinning and compiling images that include links to relevant, interesting and helpful information, then sharing your board on...  read more

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