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Four Popular Social Media Practices to Avoid

May 28, 2015
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Social media channels provide doctors excellent marketing platforms , but there are some aspects that can be difficult to handle. You are being observed constantly and each one of your social media activities can affect your practice's reputation, and therefore, growth. As a result, it is important to know and follow the dos and don'ts...  read more


Three Essential Medical Marketing Strategies

May 25, 2015
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Marketing is essential for every business, even your medical practice. Your marketing approach has the ability to make your practice a success. But if not properly devised and implemented, it can also see you lagging behind your competitors. How you market your practice is up to you, but there are certain indispensable strategies that you...  read more


Three Social Media Tips for Doctors

May 21, 2015
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Over the last few years, marketing has changed drastically, thanks to social media. For all businesses, including medical practices, a social media presence is vital. Not only does it help you reach out to your patients directly and give them information about your services, but it also helps your practice to gain more visibility and...  read more


Why A Strong Online Reputation Has Become Important for Doctors

May 18, 2015
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It is vital for a business to have a good reputation. Customers prefer transactions with a business having a good reputation, even with differences in pricing for the same services offered by the business' competitors. However today, reputation is almost synonymous with a company‚Äôs online reputation. Whenever someone requires a service, they go online, and...  read more


How To Make The Most Of Social Media

May 14, 2015
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Despite the pervasiveness of social media, the medical industry is far from embracing it. Doctors shy away from employing social media tools to forward their careers and expose their practices to new business. This is largely due to privacy and liability concerns. However, with a little effort it is possible to put these concerns aside...  read more


How Doctors View And Use Social Media

May 11, 2015
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A study conducted by the Journal of Medical Internet Research has given us an insight into how doctors view social media. Even though healthcare social media networks are on the rise, doctors are unsure of the benefits of interacting online in their professional capacity. Many doctors say that the ambiguous legal and ethical implications of...  read more


How Twitter Can Make You A Better Doctor

May 7, 2015
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Social media marketing is not just for businesses anymore. Even individual professionals like lawyers, actors, real estate agents and architects among others can use the social networking sites to connect with their clients and find ways to give more than they are currently offering. Even doctors, can make the most of social networking sites, to...  read more


How To Promote And Protect Your Online Reputation

May 5, 2015
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The digital revolution has made access of information about anyone and anything easier than before. Of course, there are security and privacy options that you can use to prevent everyone from accessing information available about you on the web. Regardless, it is possible for people to write about you or share your private or personal...  read more


Social Media Etiquette For Medical Professionals

April 29, 2015
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Doctors and other medical professionals are not untouched by social media. Many physicians use it for both personal and professional use. There are a number of gray areas when the issues of being a doctor and a social media user collide. To give an example, there is no prescribed solution to the dilemma of accepting...  read more


The Importance of a Mobile-Friendly Website

April 27, 2015
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On April 21st, Google began rolling out a major algorithm update that will have a significant impact on mobile search results. Deemed the "Mobilegeddon," this update was designed to allow mobile-friendly websites to appear higher in mobile searches, while non-mobile sites will experience lower rankings. Despite all this talk about mobile-friendliness, there is still a...  read more


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