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Developing a Social Media Checklist

August 22, 2014

Today, it is essential for doctors and medical practices to implement social media into their marketing practices. It's fairly easy to recognize the importance and value of social media for doctors- after all, millions of people used social media websites to not only find information about doctors, but to also share their personal experiences with...  read more


Protecting Your Social Media Accounts

August 21, 2014

If you’ve decided that it’s time for your practice to have a social media presence, it’s also time to start thinking about how you’re going to keep these pages secure. While major social media sites like Facebook, Twitter, and Google+ all have strict security guidelines in place, they aren’t completely immune to the attacks of...  read more


Importance of Online Branding

August 20, 2014

Online branding is a method that uses the web to position a brand in the marketplace. Marketing tools such as websites, optimization, social media, blogging, are also used as a means of branding. Branding can be  recognized as an attempt to bring customers to your brand, product, and practice. Websites. Creating an effective website is...  read more


Your Local Business Presence

August 19, 2014

If you are a small medical practice or office, attracting new patients may be difficult. Today, patients seldom turn to the Yellow Pages to find a doctor in their local area. Instead, they are more likely to turn to the internet to find recommendations and listings for doctors in their area. One of the best...  read more


A Basic Guide to SEO

August 18, 2014

Search engine optimization, or what internet marketing experts refer to as, "SEO" is an extremely important process that ensures your business has a visible and credible web presence. SEO affects the ranking of a website as it appears in search engine results. By increasing the visibility of certain aspects of a website to a search...  read more


Can Tumblr Benefit My Medical Practice?

August 15, 2014

If you are a doctor with an active social media presence, chances are you're already active on major social media websites, such as Facebook, Twitter, or Google+. However, if you really want to expand your online presence, consider implementing a website like the microblogging platform Tumblr into your practice's marketing efforts. Tumblr is a useful...  read more


Social Media "Don'ts" That Are Hurting Your Social Media Presence

August 14, 2014

We've already covered the "do's" you should employ when it comes to promoting your medical practice on social media. Here are a few "don'ts" to keep in mind when managing your social media presence. Don't "like" your own posts. This may be a given, but its a silly mistake that can give off the wrong...  read more


Social Media "Do's" That Can Help Your Online Presence

August 13, 2014

Putting your medical practice out there on social media is a great opportunity to market and engage with your followers. The online image of a medical practice can greatly help the practice's reputation. To follow are a few tips on things you should be doing with your social media! First establish a target audience, then...  read more


Tweeting Images is a Social Media Requirement

August 12, 2014

When Twitter first became a popular social media site, it did not allow users to upload photos. Now, in the ever-changing face of social media advancements, Twitter has an image generator that allows users to share photos in tweets that users can access without ever having to leave their own feed. Adding photos to tweets...  read more


What is a #Hashtag?

August 11, 2014

The "#" symbol used to be referred to as  the, "number sign" or the "pound key." Today, the "#" symbol is referred to as a "hashtag," which is a way to group your content by searchable relevant key words. For example, an article on blepharoplasty that is linked to in your Facebook status, or in...  read more


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