John J. Pellman
President & Chief Executive Officer
John founded MedNet Technologies in late 1998 and has 25 years of experience in the field of information technology. Fourteen of those years were spent as Vice President of Marketing at Professional Design Systems (PDS), a software company he originally joined while a student at Nassau Community College and later at St. John's University. PDS specialized in the development of application packages for certified public accountants and tax professionals. In 1998, the company was purchased by a division of Thomson Financial - Tax & Accounting.
With the pending sale of PDS along with the rapid emergence of the Internet, John combined his business skills in software design, print media advertising and online bulletin board systems to establish MedNet Technologies with his brother, Christian. While MedNet’s business plan called for the development and management of thousands of websites for healthcare providers, the company was a boot-strapped start-up, so John developed the initial hundred or so client websites himself over the first few years. In the eight years since its inception, MedNet has grown to more than 50 employees across seven departments, making it one of the largest web development companies in the New York City / Long Island area. MedNet has developed websites for clients across more than 120 different healthcare specialties, in all 50 states and in 14 countries. At the same time, MedNet's services have expanded to include Site Management, Visibility Services, FLASH™ media design, animations, e-mail processing and e-marketing, brand identity and print marketing.
In addition to having numerous articles published in various healthcare periodicals, John was profiled in the Growth Strategies section of the Long Island Business News in November 2007. He has been retained as an expert witness in civil cases in federal courts involving Internet commerce and copyright law, and he also serves on the Board of Directors for the Long Island Software Technology Network (www.LISTnet.org). He is a member of the International Webmasters Association (www.IWANET.org) and the HTML Writers Guild (www.HWG.org).
John currently directs MedNet's administration and business development as well as the majority of the company's marketing strategies.
Christian G. Pellman
Vice President & Chief Operations Officer
Christian co-founded MedNet Technologies in 1998. Upon graduating from St. John's University, he began his career as a sales representative for Professional Design Systems (PDS), a software development company specializing in accounting and financial services. Chris became the company's top sales performer. With PDS's sale in 1998 to Thomson Financial, he and his brother, John, formed MedNet Technologies to develop and manage websites for healthcare providers.
In addition to overseeing MedNet's day-to-day accounting operations, Chris runs all of MedNet's sales channels, which include direct sales, online marketing and exhibit marketing at medical meetings and conventions through the U.S. (currently, MedNet exhibits at more than 50 healthcare events each year). Chris is also responsible for MedNet's sales force with representatives in New York, New Jersey, California and Florida, which has earned the company over 2,500 customers throughout the U.S. and internationally.
Barbara Wen
Manager - Website Design & Development | Customer Service
After receiving a B.A. from the State University of New York at Stony Brook, Barbara began working in the advertising industry, first in videotape production and then as an assistant television producer at NW Ayer, where she worked on ad accounts such as the U.S. Army’s "Be All That You Can Be" campaign, RCA, Nestlé, General Motors and The American Cancer Society. She was introduced to the field of Information Technology (IT) while working as a manager at Anistics, a risk management company.
After raising her children, Barbara returned to work in the medical field as an administrator at a urology office and subsequently at an orthopedic practice. She became intrigued by MedNet’s plans as the company’s services were being considered at her former employer, and she left to join MedNet as its first employee when it was just a start-up business.
Over the past eight years, Barbara established MedNet’s Customer Service Group and the Design & Development Group. She presently manages both departments with a team of twenty graphic designers, content developers and customer service specialists.
Darren LiVecchi
Director - Information Technology
Darren is a career IT professional with more than 17 years of experience in information technology. He holds an A.S. in Information Processing from Nassau Community College, a B.B.A. in Business Computer Information Systems from Hofstra University and an M.B.A. in E-Business from the University of Phoenix.
Beginning in 1990, Darren worked for Bender Insurance Company, then moved to Mitsubishi International, where he implemented LAN infrastructures. After three years at Mitsubishi he moved to Mid-Coast Mortgage, managing WAN systems, and then worked at JP Morgan/Chase Investment Banking, where he was responsible for authentication and data security systems for investment bankers in Europe and South America. He also worked at SIAC, a technology subsidiary of the New York Stock Exchange where he built out an EMC SANS infrastructure and desktop security management system. Prior to joining MedNet, Darren was the Technology Manager at the New York City branch office of American Capital, a private equity investment firm.
His IT Development and Support Team includes application developers, technical support representatives and system engineers.
Brian Hancock
Manager - Website Visibility Services | SEO/SEM
Brian comes to MedNet with more than eleven years of experience in Internet marketing, and he has worked with search engines as early as 1997. He holds an A.S. Degree in Computer Science from Suffolk Community College and a B.A in Business Administration from the State University of New York at Stony Brook.
Just prior to working at MedNet, Brian was the Director of Operations at Prime Visibility, a search engine optimization and marketing company whose clients included News America Corporation (Fox News, the New York Post, STAR Magazine), Brother International Corporation and Tourneau Watch Company, among others. He has extensive experience with Search Engine Optimization (SEO) and Search Engine Management (SEM), from both a ‘hands-on’ role and from a strategic perspective.
He administers a staff of twelve SEO and SEM professionals.
Steven Ruhs
Manager - Graphic Design / Lead Designer
Steven started at MedNet as a web designer and developer in 2001 after spending the previous four years in software development. He has built more than 600 websites for healthcare providers, start to finish. As FLASH™ designs became more common, Steven concentrated much of his efforts in creative animation, and for years he was MedNet's sole FLASH developer. He has developed hundreds of multi-media presentations featuring graphics, video, music and sound effects. Additionally, he has designed print and promotion materials.
Steven is MedNet's lead designer, the primary creator of new MedNet client designs. He is also responsible for the purchase of photography, graphics, video and development software. He heads a group of five designer-developers.
Joseph Varlack
Manager - Customer Service Group
Joe has worked in customer service since 1991 while he was a student at the State University of New York at Old Westbury. He worked at Professional Design Systems (PDS) where he provided quality assurance, client training and technical support to accounting professionals using PDS software applications. He joined MedNet in 2001 as a web developer working with new clients on design and content.
Joe presently manages MedNet's Customer Service Group, where he is responsible for updates and changes to more than 2,500 active client websites. He works closely with MedNet's Development and Information Technology groups to ensure that client websites are accurate and up to date. His department handles as many as 100 changes daily.
MedNet's client newsletter, MedNEWS, is intended to regularly inform our clients of news that might affect their websites and their online marketing strategies. 
Interactive animations by Optio Dentistry™ educate patients on the step by step processes involved in the treatments they need.
MedNet is proud to offer video production services that create unique, high-quality streaming web video entirely customized to your practice or business. Videos may be filmed on location at your office or on the trade show floor at society meetings.
Liven up static before-and-after case studies with FLASH enhancement, featuring multiple views on several levels of magnification.
